DD Kisan to launch two AI anchors AI Krish and AI Bhoomi on 26th May 2024
The AI anchors can speak in fifty languages
Doordarshan is set to achieve another milestone as DD Kisan, its dedicated agricultural channel, is poised to unveil a new look and style on May 26, 2024. After nine years of immense success, the channel is adopting cutting-edge technology to better serve the farmers of India. In this era of Artificial Intelligence (AI), DD Kisan will become the first government TV channel in the country to feature AI anchors. This innovative step includes the introduction of two AI anchors, AI Krish and AI Bhoomi, who are designed to emulate human anchors and deliver news round the clock, without interruption.
The Dawn of AI in Broadcasting
AI Krish and AI Bhoomi are not just ordinary virtual anchors; they are sophisticated computer programs that mimic human behavior, appearance, and capabilities. These AI anchors can read news 24/7, 365 days a year, without fatigue. This relentless efficiency ensures that farmer viewers receive continuous updates and vital information without any downtime.
Expanding Reach and Information Accessibility
The new AI anchors will be accessible to farmers across all states, from Kashmir to Tamil Nadu and from Gujarat to Arunachal Pradesh. They will disseminate crucial information about agricultural research at both national and global levels, trends in agricultural markets, weather updates, and details of government schemes. One of the remarkable features of these AI anchors is their multilingual capability. They can communicate in fifty different languages, making the channel’s content more accessible to diverse linguistic audiences across India and beyond.
The Objectives and Legacy of DD Kisan
DD Kisan was established on May 26, 2015, with a clear objective: to keep farmers informed about critical changes in weather, global and local markets, and other pertinent agricultural developments. This information is crucial for farmers to plan appropriately and make timely decisions. Over the past nine years, DD Kisan has consistently met these standards, earning the trust and reliance of the agricultural community.
Showcasing Progressive Farming
One of DD Kisan’s significant contributions is its role in highlighting the efforts of progressive farmers. By showcasing their successes and innovative practices, the channel aims to inspire and educate the broader agricultural and rural community. This effort aligns with the channel’s mission to foster an environment of holistic development and empowerment for farmers.
Promoting a Three-Dimensional Agricultural Approach
DD Kisan is dedicated to promoting a comprehensive agricultural strategy that encompasses balanced farming, animal husbandry, and plantation. This three-dimensional approach is designed to enhance sustainability and productivity in agriculture. By providing valuable information and educational content, the channel helps farmers adopt practices that can lead to improved yields and better livelihoods.
Looking Ahead
The introduction of AI anchors marks a significant evolution for DD Kisan. This innovative move not only enhances the channel’s capability to deliver uninterrupted and multilingual content but also positions it as a pioneer in the integration of AI in government broadcasting. As AI Krish and AI Bhoomi take the stage, they symbolize a forward-thinking approach to agricultural communication, promising to keep India’s farmers well-informed and empowered in an ever-changing world.
DD Kisan’s commitment to leveraging technology for the benefit of farmers reflects Doordarshan’s broader mission of using media to educate, inform, and uplift society. With this new chapter, DD Kisan is set to continue its legacy of service and innovation, ensuring that it remains a vital resource for the agricultural community in India.
In conclusion, DD Kisan’s transformation with AI anchors is more than just a technological upgrade; it is a testament to Doordarshan’s dedication to advancing the agricultural sector through innovation and unwavering support. As farmers across India tune in, they can look forward to a future where they are always connected, informed, and ready to thrive.
